Compared with the ancient towns in the south of the Yangtze River, the ancient town of Xinshi, which is hidden in the city, is a little bit lonely, that’s why it also contains more peace and tranquility. As the reputation of other ancient towns is rising, Xinshi ancient town is staying low-key, introverted and calm. The goal of its pursuit is not just a bustling tourist attraction, but an ancient town to live in.
As time changes, people’s demand for the outside world has risen from survival to the spiritual level of aesthetic feeling. Cultural and creative brands have already made various aesthetic choices for life and connected various possibilities. As the first collection store of cultural and creative goods in Xinshi ancient town, DAS hopes to create an experience of the evolution of cultural and creative goods in the old house, which shows people the continuation of culture to life and a new direction of cultural and creative space.
