In the brand's spiritual core that the design team has reorganized for U-Home , U-Home is a heartwarming kitchen in the city, a cozy home, and a warm light on the way back home at night. This warm and friendly power has become the core spirit of the U-Home brand. Eventually, with "home" as the core concept of the visual system, five major categories of semi-fresh food products have been generated, corresponding to Chinese-style pastries, ready-to-eat staple foods, ready-to-eat snacks, freshly made bread and desserts, and freshly made beverages. In addition, commonly used items in convenience stores such as handbags, paper cups, and meal bowls have also been included, which brings about a visual improvement of approximately 40% to the overall space.
The overall layout of the U-Home Pro third-generation store is square, forming a simple and clear traffic flow. During the peak consumption periods of the convenience store, the parallel shelves prevent customers from walking back and forth to find products, thus avoiding congestion. Considering the limited space, the width of the aisles in U-Home convenience stores is mostly set at around 1.5 meters, which just leaves enough space for two people with their backs to each other to select products simultaneously.
Combining the user's consumption scenarios and consumption motivations, the layout of product zones and the design of the traffic flow in the store are more inclined to be simple and clear. The bread, coffee, and dairy products are placed opposite the entrance of the convenience store. The display cabinets for small snacks such as desserts and salads, as well as the cigarette display racks, are located adjacent to the cash register. Moving forward, there are the cooked food area and the beverage area in sequence.
