The AOJO brand image store is located in Shenzhen. Drawing on the rigorous and professional atmosphere derived from the technological foundation and fitting in with the brand context, DAS Lab takes the "Photosynthesis Laboratory" as the design starting point. It deconstructs and reshapes the inherent perception of a laboratory, integrating elements with strong professional attributes such as professional instruments, data detection, and information markings of precision instruments. Through means such as material combinations and customized furniture, it attempts to endow the "laboratory space" with a new light-sensing experience.
The overall space is divided into several areas. The front area is the display and sales area for the brand's products. Moving further back, there are mainly the optometry area, the rest area, the brand culture display area, and the cashier and delivery area. The exterior facade of the storefront, as a display window, is closely integrated with the four major interior zones. The brand product display area is located in the central area, ensuring that the traffic flow design between the product display areas on both sides and the optometry area achieves the optimal configuration, that is, the shortest and without any intersections. In this way, it realizes the optimized upgrade of the customer experience and the efficient operation of the shopping process.
Under the uniform diffuse reflection of light, the transparent acrylic display racks seem to float in mid-air, transparent and clear. By magnifying the macroscopic perspective and extracting the physical objects from a microscopic scale, it comprehensively showcases the professionalism and scientific nature of AOJO glasses. The linear light sources formed by the combination of acrylic and hidden light strips are orderly spliced between the laminates, and there is an abundance of order and detailed features in the vertical and horizontal arrangements.
